An innovative public-awareness initiative for strengthening integrity culture through trusted role models
The Ambassador of Integrity is a preventive anti-corruption awareness project developed by Commission for the Prevention of Corruption (CPC). Its core concept is based on a simple but powerful premise: integrity is most effectively understood and embraced when it is embodied by credible, relatable individuals whom people trust and admire.
Each year, the CPC appoints a publicly recognized individual with a strong personal and professional reputation as the Ambassador of Integrity. These ambassadors come from diverse backgrounds — including sports, humanitarian work, public service, arts and social engagement — and serve as living examples of values such as honesty, responsibility, fairness, accountability and courage.
The project moves anti-corruption communication away from abstract legal concepts and institutional language, bringing it closer to everyday life. Instead of speaking only about corruption as a legal or systemic issue, the initiative translates integrity into human stories, personal choices and real-life dilemmas that resonate with the public.
The main objectives of the project
To promote integrity as a practical, everyday value and decission rather than a distant institutional principle;
To strengthen public trust in ethical leadership and responsible decision-making;
To engage young people by using authentic role models to discuss values, peer pressure, responsibility and moral courage;
To increase public awareness of corruption prevention through accessible and emotionally compelling storytelling;
To contribute to a long-term cultural shift, where integrity becomes a social norm rather than an exception.
A key innovative element of the project is its strategic use of well-known and trusted individuals to help spread and strengthen the message of integrity. Through interviews, public campaigns, radio spots, educational content, social media storytelling and live youth events (such as Integrity X: Next Generation), the initiative creates bridges between institutions and communities that traditional anti-corruption messaging often struggles to reach.
Focus on young people
The project particularly focuses on youth empowerment, recognizing that integrity is formed through values, examples and social norms. By positioning integrity as something aspirational, practical and personally relevant, the project seeks to build societal resilience against corruption from the ground up.
Our ambassadors
Since its launch, the project has featured several high-profile Slovenian ambassadors and has grown into one of the CPC’s most recognizable public-engagement initiatives, demonstrating that prevention is most effective when it speaks the language of people.
Dejan Fabčič
Dejan Fabčič
Dejan Fabčič is a physician, Paralympian, and an outstanding example of unwavering commitment, discipline, and personal integrity. As a specialist in internal medicine and head of the Thyroid and Diabetes Outpatient Clinic at the Nova Gorica Community Health Centre, he helps patients every day with a deep commitment to medical ethics, professionalism, and compassion. Alongside his medical career, he has built an extraordinary sporting journey—from an elite swimmer to a Paralympic archer. His bronze medal at the Paris 2024 Paralympic Games stands as a testament to the power of perseverance, focus, and confidence in one's abilities.
Dejan's life is defined by perseverance, responsibility, and honest work. His story is one of pushing beyond limits and overcoming obstacles—demonstrating that even the most demanding goals can be achieved through determination, inner strength, and an uncompromising commitment to doing what is right.
For Dejan integrity is not merely a personal choice but the foundation of both his professional and athletic life. He believes that every day we are faced with the choice to do what is right—even when it is more difficult or less convenient. In healthcare, where patients place immense trust in their physicians, and in sport, where every decision can influence the outcome, he consistently upholds the values of responsibility, fairness, and dedication.
As an Ambassador of Integrity Dejan Fabčič seeks to inspire others—especially young people—to recognise the importance of personal responsibility and the courage to make the right decisions. He believes that the society we aspire to build can only rest on the foundations of integrity: values that must be consciously chosen every single day, regardless of the role we play.
Ana Lukner Roljić (foto: Sandra Vidmar)
Ana Lukner Roljić (foto: Sandra Vidmar)
Ana Lukner Roljić is one of Slovenia's most influential entrepreneurs and philanthropists, widely recognised for her unwavering commitment to social justice, helping those in need, and upholding the highest ethical standards. As the founder of the humanitarian organisation Anina zvezdica (Ana's Little Star), which has been supporting vulnerable families for more than a decade, she has become a symbol of trust, solidarity, and selfless compassion. Built on the values of honesty, empathy, and equality, her mission has grown from a local initiative into an internationally recognised project that promotes responsible and ethical action.
Alongside her humanitarian work Ana is also a successful entrepreneur with extensive experience in innovation and business development. She is the founder of Truhoma, a platform that introduces innovative approaches to humanitarian aid by using blockchain technology to ensure full transparency of donations, thereby strengthening trust and accountability in charitable giving. Ana also advises numerous international companies, helping them develop sustainable business models based on ethical principles. Through her work in both the business sector and the field of social responsibility, she actively promotes the importance of transparency, integrity, and ethical conduct at every level of society.
As an Ambassador of Integrity Ana Lukner Roljić strives to raise awareness of the vital role that honesty and responsibility play in society. She believes that a sustainable future can only be built on the foundations of integrity, trust, and compassion—values that should guide both our professional and our personal lives.
Sreko Šestan (foto: MORS)
Sreko Šestan (foto: MORS)
Srečko Šestan has served for more than two decades as the Commander of the Civil Protection of the Republic of Slovenia, playing a pivotal role in the country's response to major emergencies and crises. Throughout his distinguished career, he has led operations during numerous natural disasters, including floods, earthquakes, and wildfires. His work is dedicated to protecting people and property while consistently upholding the highest standards of responsibility, transparency, and professionalism.
In addition to his leadership within Slovenia's Civil Protection system, Srečko has been actively involved in a wide range of national and international initiatives aimed at strengthening ethical standards in public administration and emergency services. He has played an important role within the European Union Civil Protection Mechanism, helping coordinate international assistance during natural disasters, and has contributed to United Nations initiatives focused on building resilience and improving disaster risk reduction. He has also supported international knowledge-sharing, training programmes, and the development of emergency response capacities across Europe, helping strengthen cooperation in crisis management and humanitarian response.
Over the years Srečko Šestan has earned a reputation as one of Slovenia's most trusted public sector professionals, consistently placing the wellbeing of citizens above all else. His dedication to the public interest, respect for human dignity, and commitment to serving society make him a role model for everyone working in emergency management and public service.
As an Ambassador of Integrity Srečko Šestan advocates for stronger ethical standards and greater transparency in the public sector, with a particular emphasis on responsible leadership and leading by example. Through his own work, he demonstrates that integrity is not only possible but essential, especially when making decisions under the most demanding circumstances.
Tilen Artač (foto: Adrian Pregelj)
Tilen Artač (foto: Adrian Pregelj)
Tilen Artač is one of Slovenia's most popular performers, satirists, and impressionists, renowned for his distinctive humour and sharp social commentary. Through satire, he shines a light on issues affecting society, winning the hearts of audiences while encouraging thoughtful reflection. His work—often centred on political and social developments—uses humour as a powerful tool to expose mistakes, misconduct, and unethical practices in public life. With wit, intelligence, and courage, he has become a voice that reminds us of the importance of honesty, accountability, and integrity. His performances do more than entertain; they educate, inspire critical thinking, and encourage responsible citizenship.
Artač's work goes far beyond comedy. He frequently addresses complex issues such as corruption, favouritism, and unethical behaviour by those in positions of power, while remaining mindful of the responsibility that comes with being a public figure. His performances and impressions demonstrate that humour can play an essential role in revealing uncomfortable truths and fostering meaningful public dialogue about ethics and shared values.
As an Ambassador of Integrity Tilen Artač brings a fresh and engaging perspective to the conversation about integrity. Through humour, he creates space for critical reflection on important societal issues while highlighting honesty, ethical conduct, and integrity as essential values for building a fairer, more responsible society.
Ilka Štuhec is one of Slovenia's most accomplished alpine ski racers. A two-time World Champion in downhill, she has also won two Crystal Globes for the overall World Cup standings in downhill and alpine combined. During her career, she has claimed 11 World Cup victories and stood on the podium 20 times, establishing herself as one of the country's most successful alpine skiers.
Known for her determination, optimism, and positive spirit, the athlete from Maribor has dedicated her life to competitive skiing. Through perseverance, resilience, and an unwavering commitment to excellence, she has become one of the most recognisable figures in Slovenian sport and an inspiring role model for young people. Alongside her sporting career, she serves as a member of the Slovenian Police, where elite athletes are employed under a special programme.
Ilka chose to join the Ambassadors of Integrity project because she believes it is essential that, as individuals, we say what we truly believe and live by the values we promote. For her, integrity means aligning words with actions and remaining true to one's principles, both in sport and in everyday life.
Žiga Jelar is a Slovenian ski jumper and musician who has built an impressive career both in sport and in the arts. Among his many achievements, he is a multiple national team champion, won the team gold medal at the 2023 FIS Nordic World Ski Championships in Planica, and claimed the 2022/23 Ski Flying World Cup Crystal Globe as the season's best ski flyer. Alongside his sporting career, Žiga is a talented musician who plays the diatonic accordion, guitar, and piano. Having completed music school, he has devoted himself to writing original songs, culminating in the release of his own album.
Žiga describes himself as an athlete, a musician, and an endlessly curious person. Those who know him best speak of his strong sense of empathy, his willingness to help others, and his readiness to offer encouragement and support whenever it is needed. Highly respected by young people, he is an excellent ambassador for sport, hard work, and fair play. As an elite athlete, he is employed by the Slovenian Police.
Žiga joined the Ambassadors of Integrity project because he believes that today's society sometimes lacks honesty and respect for the rules. He is convinced that if each of us commits to treating others with respect, following the rules, and embracing the principles of fair play, together we can create meaningful change and build a better future.
Matjaž Kek is one of Slovenia's most respected football figures. A former professional player and a highly successful coach, he is recognised not only for his calm and thoughtful leadership but also for his honesty, objectivity, and willingness to reflect critically on his own work. During his coaching career, he has won two Slovenian league titles with NK Maribor and a Croatian league championship with HNK Rijeka. He is currently leading a new successful chapter with the Slovenian national team.
Matjaž believes that hard work is the foundation of every success and that strong teams are built through open communication, mutual respect, and a shared commitment to common goals. His leadership style demonstrates that lasting success comes not only from talent but also from character, discipline, and trust.
He joined the Ambassadors of Integrity project because he believes that just as it is possible to win fairly on the football pitch, it is also possible to live honestly in everyday life. In his view, integrity is one of the most important values we can cultivate, especially among young people, as it shapes responsible individuals, stronger teams, and a better society.
